Author: Ruben Ochoa

Ruben Ochoa

Meet The Founder

Ruben Ochoa is a U.S. Marine Corps veteran and visionary entrepreneur, best known as the founder and CEO of SF Industries—a multi-state, veteran-owned company specializing in commercial

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Why Does My Tile Roof Look Wavy? Understanding the Physics Behind Roofing Irregularities

Why Does My Tile Roof Look Wavy? Understanding the Physics Behind Roofing Irregularities If you’ve ever looked up at a tile roof and noticed a wavy or

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How to Install Curb Flashing

How to Install Curb Flashing for Leak-Free HVAC Ductwork Properly installed curb flashing is essential for preventing leaks around HVAC ductwork penetrations. At SF Industries, we understand

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Understanding Wood Rot

Wood rot is a silent destroyer of homes and structures, gradually eating away at the integrity of wood and causing expensive repairs if left unchecked. Understanding how

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Caulked Roof Tiles

Caulked Roof Tiles: What They Are and Why You Should Know About Them When it comes to maintaining a tile roof, homeowners often come across various fixes

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What Are Mortar Caps and Are They Needed for Your Roof?

What Are Mortar Caps and Are They Needed for Your Roof? SF Industries & SF Roofing: Protecting Your Roof with Expertise When it comes to maintaining your

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What is Roof Granule Loss and Why Does it Matter?

Roof granules play a vital role in the longevity and performance of asphalt shingles. These tiny, sand-like particles are more than just decorative—they provide essential protection for

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Top 5 Tips for Maintaining Your Peel-and-Stick Rolled Roofing

Peel-and-stick rolled roofing is a convenient and cost-effective solution for protecting your home, shed, or outbuilding from the elements. While it offers ease of installation and excellent

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A Comprehensive Guide to Using Flashing Sleeves for PVC Pipes

Roof flashing plays a critical role in protecting your home from water damage by sealing vulnerable areas, such as where pipes penetrate the roof. For PVC pipes,

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The Impact of Roof Debris and How to Manage It

Maintaining a clean roof is crucial for the health and longevity of your home’s structure. While roofs are designed to protect against the elements, accumulated debris like

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